My focus area for the past 12 years has been in the research, development and innovation space – realising new innovations using human-centred design practices. I’m interested in initiatives in the creative economy, sustainability, innovation and the environment. My lighthouse project is the Immersion initiative, supported by Creative Ireland. I am a European Climate Pact Ambassador as from December 2024. Through this volunteer role I hope to engage with the core principles European Green Deal.

7 years ago I emerged as a graphic designer and visual researcher/photographer by trade. Research has always been the starting point for my projects, meaning I organically transitioned into the research, development and innovation space over the past 4 years. Provenance within the heritage and craft sectors has taken a hold of me since the beginning of my career. In recent years my occupation is best described as a Cultural Design Strategist. I founded GeoCraft which is my north star, it is being collectively explored with 4 international organisations. This links in with my passion for safeguarding cultures, social innovation and cross border collaboration.